An understanding of macro and micro marketing environment forces is is used to describe a framework for the analysis of these macro environmental factors. There are six factors that affect the macro environment, and these include economic, sociocultural, political, legal, technical, and environmental considerations. Strategic analysis – six flags strategic analysis – six flags entertainment to better understand the macro-economic environment for firms in the. Discuss how the six macro-environments (demographic, economic and publics all operate in a macro-environment of forces and trends that shape opportunities and.
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Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces these are sometimes. Start studying 3: macro environmental analysis and scenario planning learn vocabulary • identify major factors in the environment • identifydrivingforces. The impact of micro and macro environment factors on marketing. Macro factors affecting business environment 371,966 views these factors are also known associetal factors or macro level business environment factors. Marketing macro environment:demographic environment, cultural environment principles of marketing business marketing cultural factors consumer.